20 Effective SEO Tactics to Smash Your Competitors in 2020

If you are looking for a collection of no-nonsense SEO tips that can be quickly put into effect to boost the search engine results of your site? Then just don't close the page. We’ve put together a list of 20 SEO tips and best practices.

Not ranking in the top three does not indicate you are totally invisible to your company. But it still affects your local web traffic negatively. 

So the question is: How can I increase the visibility of my local search?

First, you need to know the primary ranking factors for Google Local Search

 Relevance: the best choice for local rankings is to be hyper-focused on a shoulder niche. If you're spreading too thinly, individuals who are more niche-oriented will likely squash you. Simply put, in order to get more traffic, you need to target search purpose.

Distance: Google will show to you the best results nearby every time someone searches for your services or products. Now, there is no way this search distance can be controlled. But for better rankings, you can focus on hyper-local on-page and off-page tactics.

Here’s how Google CEO Sundar Pichai put it, explaining why Donald Trump’s picture appears when a user searches “idiot”:
Any time you type in a keyword, as Google we have gone out and crawled and stored copies of billions of pages in our index. And we take the keyword and match it against their pages and rank them based on over 200 signals — things like relevance, freshness, popularity, how other people are using it. And based on that, at any given time, we try to rank and find the best search results for that query. And then we evaluate them with external raters, and they evaluate it to objective guidelines. And that’s how we make sure the process is working.
Prominence: It only empowers if you have a prominent company to be important and nearby. That's how Google chooses whether you're the best nearby option. Having high Domain Trust helps, but this is not the only factor that makes your local business stand out.

Big site advantages

  • Domain authority
  • Quantity and diversity of the links that are coming to them, which bias engines to generally rank their content higher than they ordinarily might if it were on a brand-new site or a smaller site that they didn't recognize.
  • Trustworthiness. They've built brand associations in the space through advertising and through their size and scale and their reputation over time and over years that means that people have these biases towards trusting that brand, liking that brand, buying from that brand.
  • Financial resources that likely you are not going to have as a small website. If we're talking about Expedia here versus, they have tens if not hundreds of millions of dollars that they can put towards their web marketing efforts and their SEO efforts, and I have, well, my bad self.
  • Ability to invest if and usually not just if, but if and when, if and when something is a major priority. If it's not the case that something is a major priority, then Expedia is probably not going to invest in that, and this is where a lot of your advantages come from.

Small site advantages

So as a small website:
  • Nimbleness. You can choose to say, "Here are all the things we could be investing in right now, and you know what, this is the highest priority right now," and a week later decide this is no longer the highest priority. We're going to change direction and go pursue this instead. You don't have to check with a manager or a team or a boss. You don't have three layers of management that you have to run that approval process through. You can be extremely nimble. Small teams can get remarkable amounts done in small amounts of time compared to much larger teams.
  • Creativity. You are allowed to go outside the boundaries of what's been set. If you have an idea, you can execute on it. If you have an idea at Expedia, you need to get a lot of approval before you can go after it, and you better make sure that all of the rest of your work is done, too.
  • Focus. As a small business, you can choose to focus your web marketing efforts on one specific thing. So if you know that SEO is where all of your opportunity lies, you can ignore your other web marketing channels, you can ignore retargeting for a few weeks, you can ignore your PPC accounts for a few weeks and simply focus on SEO. At Expedia, a marketing manager is going to have a long list of things that they need to do that they are responsible for, and they can't simply ignore all their duties to focus on something new.
  • Niche appeal. So yes, Expedia built up their brand around travel, and they have associations around hotels and flights and bookings and all this kind of stuff. But you can choose to take a small slice of those for your particular business and say, "We're going to focus exclusively on this, and we're going to become the authority in this particular niche," which gives you a bunch of advantages that we'll talk about.
  • Authenticity on your side. So a big brand will often have big brand associations. A smaller brand can build very strong positive associations with, granted, a smaller audience, but you don't need to monetize as many or as fast or as directly as a big brand needs to. You can concentrate on building your brand's appeal to your very specific niche. If you monetize them well enough over time, you can build a great business, a small business but a great small business.

1. Hedging Your SEO Strategy

Hedging is a strategy for risk management used to offset the likelihood of loss. It merely implies not placing all your eggs in one basket in laymen terms.

Just like in an equity portfolio, where a well-hedged SEO approach can safeguard you from swings in the Google algorithm by distributing your cash between stocks, bonds, and goods.

Strategy A (long-term / white hat) –The key strategy that consumed most of the time, effort and budget was the long-term approach of the white hat. This strategy focused on a variety of white-hat link building/content marketing and tactics for brand building. This approach is the only one used in the primary domain(s) of the brand.

This strategy was relatively successful in the short term, as most of their rivals were very aggressive with black-hat strategies that had the most competitive search conditions.

Strategy B (medium-term/gray hat)–Their medium-term strategy included a series of grey-hat tactics such as buying competitor sites/building micro-sites and building a range of links with them.

This strategy bet on the probability that some tactics will probably still work for another six-twelve month or so, but not in 3-5 years, such as scaled guest blogging and widget links.

Strategy C (short term / black hat)It took an incredibly aggressive pull and burn approach to their short-term strategy. While I don't know the specifics, I think they've been purchasing hundreds of domains, constructing big amounts of connections to them, and getting these sites to rank for a few weeks before repeating the process over and over again.

You could even add various layers of diversification within policies A, B, and C if you wished to bring it to the next stage. For instance, each approach focuses on distinct markets, languages, and tactics.

2.Focus on different part of your market

The majority of your competitors are likely focusing on the same small collection of keywords. One strategy for out-thinking your competitors is to swim upstream and target a different portion of the market, perhaps more long tail or ‘mid-tail’ focused.

Long tail
Another good example of refocusing is to target an entirely different geographic market or language if it makes sense from a business perspective.

3.Analyze Your Competitors’ SEO Strengths & Weaknesses
The next step is a thorough analysis of your competitors’ websites.
What can you gain from that?
As it happens, there’s plenty you can find and use to your advantage. Let’s look closer at each point.


Most SEO tools let you scan your competitors’ sites and find out the keywords they’re optimized for. What can you do with this information?
Keywords can be a website’s strength, but they can also be its weak point – depending on how efficiently they are used.
If your competitor doesn’t rank well enough for some of their keywords, you could attempt to do a better job by using them yourself.
Simply put:
  • If a competitor ranks well for keyword X, it’s a sign that it won’t be easy to outrank them for X.
  • If a competitor ranks poorly for keyword Y, try using Y on your own site and rank better for it.
WebCEO’s Dangerous Competitors tool has already told you how well your competitors are ranking for your own keywords. Now it’s time for a different tool to take the stage: Spy on Competitors in the Keyword Research Tool.
4.Guest Blog On Every High-Authority Website
Find websites in your field which are relevant and of high quality and see if they accept guest posts. Make a list of all the contributing websites. And then create content for them in the weeks and months that follow.
This is one of the finest SEO methods off-page.
It helps you earn so many high-level websites backlinks.
And backlink is one of Google's two key SEO ranking variables. (Content is the other!) The greater the number of appropriate backlinks, the greater the SERP ranking chances.
And not to forget, guest blogging also brings you to a very target audience with strong brand awareness.
5.Start Local Link Building to Improve your Local Search Rank
Most people also believe you can go to the top of the SERPs for hundreds of links from all over the world. In the incident of Local Rankings, to improve your backlink profile, you need local backlinks. Here are some of the ways to rank higher locally tried and examined:
Here are some of the tried and tested ways to rank higher locally:
  • Interact with local blog posts to connect with local bloggers and influencers.
  • Work with local blogs for guest blogging and collaboration projects.
  • Partner up with local businesses and collaborate with them to gather local backlinks.
  • Reach out to local media outlets for quality local PR.
  • Attend local events as a speaker for mentions and promos.
  • Sponsor local events to get better local traction.
  • Sign up with your Local Chamber of Commerce to extend your reach further.
It can be tempting to try Black-Hat techniques to buy backlinks. But going for spammy backlinks can get you banned or filtered out by Search Engines.
The local link building tactics mentioned above work because they build on your community presence and improve your local trust signals. 
6. Find Questions that Need To Be Answered…Then Answer Them With Content
Q&A sites (like Quora) are a great source of keyword/content ideas.
The trick is to look for questions that have been asked many times. This indicates that there’s currently no good answer to be found on Google.
Here’s another trick:
If you spot a ranking in the top 3 in Google for a keyword, then that keyword probably isn’t very competitive.
And if it isn’t very competitive, it’s a prime keyword opportunity!
7. Reverse Engineering Competitor Backlinks
Sometimes, link building feels like throwing spaghetti on the wall and seeing what sticks.
But why pull your hair out when your competitors can already show you what works?
With the help of keyword or backlink analysis tools, you can examine your competitor’s strategies, focus on the ones you can replicate and outrank them in Google search results.
Here’s how.

Step 1: Find your competitors

It’s very easy to fall into the trap of comparing your site to a big brand with a huge advertising budget. But this will only end up in disappointment as competitors like this are light years away from you in many aspects.
A better strategy is to focus on competitors that you can realistically beat.
Go to SEMrush. Enter your domain name.
Click “Domain Analytics” on the left-hand side and then choose “Organic Research.” Select “Competitors.”
This will provide you with a list of competitors as well as rough estimates of their search traffic and number of organic keywords.

Step 2: Spy on your competitors’ backlinks

Pull up your competitor’s link profile using Monitor Backlinks.
The tool allows you to add several competitor profiles on your account.
Simply choose “Competitor Links” from the menu.


Then click “Add new competitor.”


Enter the URL of your target website. Click the “Add new competitor” button.


Go back to the “Competitor  Links” page. Click on the domain name of your competitor to get a detailed look at its backlinks.



Use the data to answer the following questions:
  • Where does it get the majority of its backlinks?
  • What makes the most popular content link-worthy?
  • How can you replicate the content and its backlinks?
Through in-depth analysis, you can also leverage your competitor’s backlink profile to find:
  • Guest blogging opportunities
  • Influencers you can invite for an interview or feature in link round-up
  • Site owners, you can engage through blog comments and forge long-term partnerships with
See how they all add up?
So, the next time your competitor backlinks intimidate you, flip your mental switch and find a way to make these backlinks work for you instead.

8.Hire The Best Digital Marketing Agency 
Of course, search engine optimization isn't a DIY thing. Not at least if you're looking to achieve big and beat the top competitors.
So, instead of trying the do-it-yourself steps, hire the best SEO company in India. Work along with them to map the right, data-driven strategy.
Have their experts run analysis and auditing on the site to spot loopholes and opportunities.

9. Use Real World Case Studies in Your Content

There’s one simple way to differentiate your content when targeting a popular keyword.
And that’s to include real-world case studies.

Including actual data and examples is also great for building trust and showcasing your product or service.
Let’s not forget about on-site SEO, too. You want your website to be the best, don’t you?

10. Create the best content you can

11. Provide the best user experience.

12. Write a KICK‐ASS Introduction That Hooks The Reader In Straight Away

13. Make Your Content SUPER Easy To Read (And Digest)!

14.Include Your Main Keyword In Your Page’s Title Tag (AND Other Important Places!)

15.Increase CTR by Avoiding Meta Tag Truncation

16.Make Sure Your Website Looks Great on all devices:
Your website should be functional across a wide range of devices, operating systems, and screen sizes.
That means being mobile‐optimized!

Source: We Are Social
It should also be accessible to users with a disability.
17.Improve Your Site’s Load Speed by Implementing Google’s Recommendations.
18.Set Up Accelerated Mobile Pages (AMP)
19.Post engaging content & Tag influencers and bloggers from your niche
20. Pay Attention to What’s New with Competitors
And that’s that!
Got any cool SEO tips you would like us to add to the list? Leave us a comment and I’ll look at adding them to the list!
Did you learn something new from this guide? Or maybe you have a question. Either way, leave a comment below right now.

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