Unbounce Conversion Benchmark Report 2021

As a digital marketer and blogger, I only expect the best results from my blog, content, landing pages, but most new marketers don't know how to get them.

We have the right to work, but never to the result what we need to do is try our best to deliver our knowledge or service for this we need to learn from various resources and experiment a lot.

This is where the Unbounce Conversion Benchmark Report comes in, to help marketers improve their landing pages with an easy-to-understand report designed to attract more visitors.

The Unbounce conversion report is a comprehensive in-depth analysis of conversion rates around the world. The new 2021 report looked at 44,000 landing pages and over 33 million conversions for a detailed view of your landscapes.

What Is Conversion Analysis

Conversion analysis is a marketing approach that combines your technical expertise with proven techniques like this report to get better results than you can achieve on your own. 

What Is Unbounce


Unbounce is a marketing software platform that creates landing pages and conversion rate optimization tools. They have been in business since 2009, building their company on the idea of helping companies achieve the best results for their campaigns.

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Unbounce Conversion Benchmark Report 2021

The report contains benchmarks for 16 major industries and +44,000 landing pages. It is packed full of machine learning statistics on the number of words in your content, text sentiment, and readability.

Unbounce Conversion Benchmark Report 2021

Unbounce Conversion Benchmark Report 2021

Unbounce analyzed more than 44 thousand landing pages and 33 million conversions using AI, then refined all that data into actionable recommendations that make optimization simpler.

This report saves you the time, money, and expertise that stand in the way of creating your highest-converting pages ever and gets you to turn the table—fast and easy.

Using their report as a resource, you will learn what you are doing right and what is wrong in your industry, as well as get tips for improving your conversion rates.

Why Benchmarks Is Important

Some people ignore it, but if you want results and success it can help you re-think your post-pandemic strategy.

🔔 Benchmarks are a form of competitive intelligence. It helps you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.

🔔 With artificial intelligence, it allows us to provide insights that you can apply today. Not only does the data show how you are performing, but it can also be the starting point for figuring out why you are performing this way - and then making smart changes.

🔔 It reveals which best practices are supported by the data and which are not. You'll waste less time and unproven improvements in traffic tests that machine learning analysis shows don't necessarily work.

Why Need Conversion Benchmark Report

16 industries included in this report

With the rise in the number of small businesses marketing online, especially in the aftershock of COVID-19, the benchmark report is part of a broader push to help them overcome these challenges. It is full of statistics to help them create more relevant campaigns. Unbounce used machine learning to analyze over 44,000 landing pages and over 33 million conversions, transforming a set of data into actionable recommendations that make optimization easier.
🔔 The best part about Unbounce is, they don't think big data or new technologies are only suitable for organizations the size of an organization.

🔔 They want to enable small and medium-sized businesses - with little time, money, and experience - to resist the big players and win. 🔔 The Unbounce Conversion Benchmark Report contains dozens of data-driven analytics that you can use to create variables and improve conversion rates. 🔔 Which channels are driving the most transformed visitors in your industry?

🔔 Many marketers are investing heavily in paid search advertising, but data shows that other metrics outperform this channel in many areas. 🔔 How do you best communicate with your target audience? It determines the optimal reading level for landing pages based on the correlation between readability and conversion rate. 🔔 COVID Insights. as we know, many people have been worried about the impact of COVID-19 on the marketing environment.

Therefore, it has included a section that provides annual comparisons of marketer performance in 2020 with the same period in 2019.

Big Changes In The Landing Pages

In 2020, landing pages are getting longer. While shorter pages tend to convert better, marketers can try new ways to get conversions.

Unbounce Landing Page Builder

The average word count on all pages analyzed is 331, while the average word count (on average) is 445. This represents a 7.6% increase in word count over last year.

In 2020, pages will become easier to read. Readability has improved by + 10.8% over the previous year. In most industries, short sentences and basic vocabulary are associated with high conversions.

There was an increase in emotional content, especially negative ones. It is worth noting that are seeing a significant increase in the language associated with disgust (+ 47.7%), fear, and sadness.

When looking at the data for specific industries, it turns out that many of them especially experienced a significant increase in negative emotional statements.

Some industries are seeing an increase in desktop traffic over mobile phones, such as SaaS, agencies, business services, real estate, and home renovations. This may be the result of more visitors working from home.

The industries that drive most of their traffic from social media apps still see more traffic on mobile devices than desktops.

What Industries Included In This Report?

Marketers from 16 different industries can analyze how their specific industry is performing and where it fits in. How? Big ideas for everyone. I only point few industries here for more you can check the link at the end

SaaS - Conversion Benchmark Report

Unbounce Conversion Benchmark Report

For SaaS companies, visitors from emails are more likely to convert using forms, and people who click through search ads are less likely to convert. You might want to rethink how you use your Google Ads budget. For SaaS, readability leads to conversions, especially for marketers selling apps. As Unbounce said last year that SaaS pages work best when they are short and easy to understand. This is still true, especially for those who are marketing mobile apps.

Business Services - Conversion Benchmark Report

Unbounce Conversion Benchmark Report
If you're looking for leads for business service pages, you have to be social. Paid search accounts for the bulk of traffic for both click-through pages and lead generation. But the average conversion rate for social media visitors is almost double that of people coming from a search engine. Emotions have no place in work - at least according to the data. Research shows that landing page text that evokes any emotion has a neutral or negative effect on conversion rates. This year's research shows that even businesses are increasingly using short and simple messages.

Ecommerce - Conversion Benchmark Report

Unbounce Conversion Benchmark Report

Last year was kind of a loss, and that was reflected in the e-commerce version with an increase in negative sentiment overall. But research indicates that this type of indication may be detrimental to your conversion rates. Although the bulk of the traffic to e-commerce pages for filling out forms comes from ads on the search network,

Unbounce analysis of channel performance shows that you are more likely to get conversions from visitors from social networks and email. Unbounce indicated in their 2020 report that easier reading and fewer words appear to lead to higher landing page conversion rates. This is still true - just now, the trend is much clear.

Education - Conversion Benchmark Report

Unbounce Conversion Benchmark Report

On the education landing pages, you will record more students on social media platforms. Most of your visitors come from paid search ads, but they're not converting as you might think. Unbounce research shows that most emotions are associated with fewer conversions. People have a lot of feelings about a school - almost all of them seem to degrade landing page performance. A short, simple version can improve the performance of your page, regardless of the level of students, you are targeting.

Finance and Insurance - Conversion Benchmark Report

Unbounce Conversion Benchmark Report
Social media may be a better bet than research when it comes to paid ads for companies working in finance or insurance. Unbounce analysis shows that although finance and insurance have more emotional language than other industries, they do not translate into more conversions. Unbounce recommends minimizing sentiments to focus on the nuts and bolts of your product or service. The finance and insurance models convert better than the baseline of all other industries, so they are well worth the investment.

Real Estate -Conversion Benchmark Report

Social media users only account for a tenth of the visits to form fill-in pages in real estate, but they convert better than those from other channels like paid search. The use of all kinds of emotional language - positive and negative - has increased in real estate this year. But Unbounce data shows that it might be best to get the facts straight. The dominant channel that drives traffic to your landing pages is paid search. While 55% of the traffic still comes from this source, this is a 10% decrease from last year.

At the same time, referral traffic increased by 15%. (It now accounts for 25% of total traffic.) Have real estate companies started collaborating with others to collaboratively direct traffic?

See The  Unbounce 2021 Conversion Report

Final Words

Grab it before it goes and extracts all the data-driven insights you'll need to get started. Be one of the first to find out what helps marketers in your industry attract more visitors, then put your new knowledge into practice, optimize, and test to make sure it is effective. 

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