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Linkedin Marketing : A Step-By-Step Guide For Freelancers

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LinkedIn is a social platform or network that is used by professionals for good reasons. An enormous user-base is available on the platform with more than 500 million users. You can visit business websites and other social sites through LinkedIn.

As a result, the popularity and effective marketing results are increasing on a social platform. If you want to build relationships with customers through marketing, then you can implement an inbound and Content marketing strategy at the platform.

As a freelancer, LinkedIn is a suitable channel that you cannot skip. The reach is possible to potential clients for excellent working and job requirements. How to attract more clients to the social platform? A step-to-step guide is available for freelancers to attract potential and real clients to the platform. You can explore different aspects to satisfy the requirements and needs.

In a guide, entire details are available for freelancers to land on a dream project. It is the perfect platform available that enables freelancers to constantly attract new and potential clients for working. You can create a LinkedIn strategy to add value to the clients available on the platform. There are naturally following clients available at the channel when you implement strategy at the right place.

☑️Steps to optimize your Freelancer Linked profile

1. Real User name and profile image

Like the other social platforms, you can use your real name and profile picture on the LinkedIn platform. The building trust and credibility with a good profile image. You can get more attention from clients on a social platform.

The notice of people is high in comparison to other social platforms. A list of profiles is available, and you can choose the best one from them. Some potential results are available from search results, suggested messages, and friends to follow on social platforms.

It is an obvious step that you can follow to have the desired results. There are amazing results, but you should not do anything wrong on the social platform.

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2. Have an engaging headline for the profile

You can choose an engaging headline for your profile. A brief introduction is available to attract more clients to a social platform. Experts are recommending using some keywords for having desired results. The picking of keywords is through some skills and intelligence.

You can get your name higher up in search results with a headline at profile. LinkedIn will allow you to select something different and choose the best tagline.

As a result, there is more awareness of the brand and products. Freelancers will learn how to grow their business at the social site. The top-rated professionals are choosing an engaging headline for the image and profile.

3. Get personalized URL for channel profile 

Are you interested in a website marketing strategy for more clients at the LinkedIn channel? Then you should add a personalized and unique URL. Some things you need to do to add URLs to the profile. Since you are a freelancer so, you are the owner of your brand.

The foremost thing to do is to add your name to the URL. It will attract potential and new clients to the profile. There is a meeting of needs and requirements with the personalization of the profile and channel.

It is one of the best measures or strategies available to the people for attracting more clients. You can choose the correct name to add in the URL to have growth and development in the freelancer business.

4. Powerful introduction section at social platform 

If you have a great profile image or headline, then people will start checking out your profile on social platforms. A powerful summary is available on the social platform. You can learn more about it to get the desired results.

The establishing of connections with customers is possible with fewer efforts and time. Great ideas are available for perfecting the LinkedIn channel. How to write the perfect summary? For this purpose, you can check different profiles to get success.

If you are a designer or motion artist, then you can add a few examples to work on the profile. There are plus and minus signs available for adding images, videos, and documents with presentations. The rearranging of the elements is also possible, and it is available next to the plus button.

5. Share the personal and professional experience at the channel

Besides the introduction, you can share personal and professional experiences on the channel. It will allow checking out expertise at the LinkedIn social platform. You can keep this section for business purposes.

Professional working background and college working is provided at the channel. Either you are a freelance copywriter or working in an advertising agency, the sharing of experience at the channel will attract more people.

The bottom line should include the experience to add credibility to the profession. It is making a profile or channel more engaging and interesting.

6. List down skills at profile at LinkedIn channel 

One of the main parts of the profile is including skills as a freelancer. A separate section is available for endorsements and skills. It is a social proof available which will show people at a quick glance the skills and expertise. It is essential to add the best skills to attract the best and potential clients on a social platform. The representation of the people is great at the channel through the specification of the skills and other expertise.

If there is no mentioning of the things, then people will not endorse you on social platforms. The gathering of information about it is essential to make the profile more engaging and interesting.

7. Participate in the conversation with joining groups 

The best way to attract clients is to participate in popular conversations on social platforms. You can join different groups available on the platform. The implementation of a CRM strategy is beneficial to connect with clients to get work and new job opportunities. The joining of conversations of relevant fields is essential to get the desired results.

When you join or connect with them, you don’t need to add a comment like a very interesting or great post on the channel. Instead of it, you can consume time to add a comment that values the conversation on the social platform.

8. Projects and publications at LinkedIn channel 

You can write or mention projects and publications under two different sections. Working on the publications is great to fulfill the requirements to create a strategy and attract more potential clients. There is an increase in the chances of having more readers on the platform.

The attaching of documents, files, images, and videos is possible through it. Understanding it is essential for people.

Ensure that the published content is relevant to your niche. If you are a freelance web designer, then a website marketing strategy will guide you on what to publish on the LinkedIn social platform.

The design will get fame and popularity to meet the requirements and needs of the people. Writing is beneficial for newspapers and other places. The collection of information about it is essential for freelancers.

9. Contact information at LinkedIn profile 

You can mention your email address and a link to your portfolio website, social media accounts, and other essential information on the profile. It is a requirement to get more attraction from potential clients at the channel. Some sections can include certifications and accomplishments of freelancers. They are also sharing information about interests, experiences, well-known languages, and hobbies. If you provide more information, then more customers are available on the profile.

Thus, the creation and following of a strategy at the LinkedIn social platform is necessary to have the desired results. You can also know some essentials related to the creation of a strategy. It will enhance the intelligence and profile of freelancers on social platforms.

☑️Some Essential Things To Know While Creating a LinkedIn Strategy


1. Know how to add value to ideal client available 

While creating an ideal LinkedIn strategy, there is a need for proper planning. The understanding of the need of clients is beneficial to implement a strategy at the right place. Do not get afraid to go into details when imaging a client on the platform. 

As a result, targeting new clients will become easy and simple for people. The creation of the approach requires some organizing of ideas. It will provide a perfect solution for utilizing prospective clients. It is a benefit available to people while creating a strategy.

2. What are the problems that you can solve for clients?


Instead of a fake client, the response of a potential client for a message is more real and interesting. The earning of trust and more points is possible for freelancers. They can perform a little research and identify and anticipate the problems. There is a rise in bounce rate, and the attraction of more audiences is possible on the social platform.

The solving of the issues is with the skills and intelligence of freelancers. Proper concentration and focus are essential for this purpose.

3. How you can solve the problems for clients?

Ensure that you are offering the best solutions to clients available at the LinkedIn channel. The designing and building of a website are with the skills and intelligence of people. Perfect solutions are available to the people to have more rewards and benefits.

The attraction is high when there is fixing of a problem with beautiful designs. The entire information is available in the profile to get the best answers.

Ensure that the solutions are excellent and great to have the best and potential clients available on social channels. You can also provide a chat option to them to have the desired results on a social platform.

☑️Find your market niche for the LinkedIn social platform


For freelancers, understanding the niche is essential to stay focused on marketing efforts. It is offering the best solution to people with complete enjoyment. You can use your innate passion to work in an area and get appropriate enjoyment.

The development services for a website are provided in a specific area through constant efforts. If you have a marketing portfolio, then the starting of a niche is simple and easy for you. Many new opportunities are available to get success and attain fame for freelancers.

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☑️Few pro-tips to keep in mind at LinkedIn Social platform

  • When you are writing about the experience, ensure attaching the official website of the company. It is available to you from suggestions available on the platform. It will increase the chances of finding potential clients.
  • You can personalize your URL with excellence to get the desired results on a social platform. The branding is becoming easy and simple for people. If you are a virtual assistant, then an example is available to you on the look of URL at the social platform. Understanding about it is essential to get the desired results at LinkedIn.
  • You can add relevant images, videos, and slideshows to the profile. Besides it, adding experience, capabilities, credibility, and making an appealing video is possible for the people. You, as a freelancer, can adopt this trick and make a profile more engaging and interesting.
  • Ensure that the keywords are relevant and suitable for business. You can find the best one from the search results available on the platform. Along with it, proper attention is paid to headline, summary, and experience at a profile.

Thus, these are some tips that you should adopt while creating a LinkedIn strategy. The attracting of potential clients is becoming easy and simple for freelancers.

Final words

In a nutshell, the creation of a strategy is the best choice available to people for attracting more audiences and clients on the LinkedIn platform. You can add headlines, experience, introduction, and summary at the profile to have more attraction of visitors. The following instructions in a guide are necessary to get the desired results.

If you are a freelancer, then you will get growth and development in business through these tips and strategies. Understanding them is the right choice to have a pleasant and thrilling experience on a social platform.


Guest Author Bio

Name: Rohit Jangid

Designation: Seo Executive

Rohit serves as a SEO executive at commino, where he makes inbound marketing strategy and handles all works related to SEO, SMO, and email marketing works.

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